Suppose you read
a book and you really like it a lot, what will you do about it? The most common
answers are: 1. Think of the characters
very deeply and try to rewind the whole story as the book narrates it. 2. You start thinking and acting like the
main protagonist of the book. 3. Tell
people about the book whenever you meet someone. 4. Update your Facebook status and tweet
about your latest reading accomplishment. If you are involved in the 3rd
or the 4th activity then that will act positively for the book as it
will yield many more readers for it. This kind of publicity is commonly known
as word of mouth and works well if it is positive. If things turn out well the
book may even be slated to be one of the best selling books. So the story of the
book and the potential of the story need to be teamed up with marketing to make
it a best seller.
Technology now
plays an upper hand in most of the phases of life and so even our reading has
been tremendously changed by the online markets which give books at affordable
prices and here promoting the book is even easier. Viral marketing is a tool
nowadays been used by many for successfully promoting a product and with the
wide reach of high speed internet now, things are looking bright. Online book
markets are the best place to lay your hands on the best selling books as the
usual markets may run out of copies.
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